OUR GOURMET ADVENTURE
From Voila to OMG!
The origin story of our adventure? It officially began in 2004 in Paris. Michel and Augustin, two pals from middle school, decided to say au revoir to their business suits and pursue their passion for pastry together!
Michel and Augustin’s first-ever recipe: little shortbread cookies made with butter, sugar, eggs, flour and a pinch of salt. What could be easier? Famous last words… The simpler the ingredient list, the harder it can be to get just the right balance of texture, color and flavor. They found their baking groove – 300 trials later! (Michel was counting.)
The rest was history. The bakers peddled their best cookies around town, making friends with shop owners who loved their energy and unorthodox way of doing things. “Michel et Augustin” was born. And they brought on a bunch of like-minded, butter-loving troublemakers who could help them along the way. That’s us!
In 2015, we brought our Cookies Squares to the USA. Turns out, our passion for butter and the pursuit of deliciousness with our French cookies online translated très bien!
We Love Butter
There's really nothing that inspires us more than butter. In the USA, our goal is to bring together the best of American snacking and traditional French pastry – and none of that can happen without butter!
On a philosophical level, butter is everything our gourmet cookie store aspires to be: The most delicious. A symbol of Frenchness. Silky smooth. Natural. REAL. A little mischievous. And indulgent in all the right ways!
the troublemakers of taste
Augustin and Michel created a reputation
as “the Troublemakers of Taste” across France – constantly shaking things up and thinking creatively to stand out! We all carry that spirit forward…
Our gourmet cookie store works with ingredients you could find in your own kitchen at home. No additives, artificial sweeteners or dyes to see here! Our focus is on taste — and real ingredients are the only path towards deliciousness!
Our packaging features the REAL humans who are working behind the scenes. That has been our trademark from the get-go! We always want to be real for the people who love our French cookies online and follow our adventure.
We love partnering with meaningful and fun community events in New York, as well as like-minded organizations across the US. Drop us a line if you are hosting an event or a fundraiser and you think you would be a good fit!